TUTORIAL (STRATEGIC MARKETING):

1.Explainthe terms "market" & "industry".

2.List the factors that affect:

(I) Market

(II) Industryattractiveness.

3.Outline the factors that affect business strength.

TUTORIAL (PRODUCT & BRAND MANAGEMENT)

1.Exactly what is the relationship between market segmentation, target marketing, and positioning? What damage will be done to a company's target marketing and positioning efforts if markets are incorrectly or not effectively or insightfully segmented?

2.Should positioning be based on product features or benefits? Why? Under what circumstances should features be the focus of an advertising campaign?

3.Examine the product life cycle of

(a)Samsung microwave.

(b)Nike Air basketball shoes.