Question: TWILIGHT bakery is known for producing and distributing fresh bread to a high end market in Kileleshwa . A crate of bread is sold at
TWILIGHT bakery is known for producing and distributing fresh bread to a high end market in Kileleshwa. A crate of bread is sold at Ksh 2000, having incurred production cost of ksh 1200 for transportation cost and storage cost is 10% of the production cost. If a crate is not sold in the high end market it is sold to low end market at ksh 300 per crate.
As a strategy, Donix bakery is open to the following supply options;
Crates
SS | 150 | 200 | 300 | 350 | 400 | 450 | 500 |
Required;
a) Generate the payoff matrix for the problem. [5 Marks]
b) Based on the following decision criteria, which supply strategy should be selected.
i. Maximax criterion[1 Marks]
ii. Maxmin criterion[1 Marks]
iii. Minmax criterion[1 Marks]
iv. Laplace criterion[1Marks]
v. Huwicz criterion Assuming alpha is 0.75[1 Marks]
c) Assuming the following probability of distribution of demand for a crate as follows;
Crates
DD | 150 | 200 | 300 | 350 | 400 | 450 | 500 |
Probability | 0.2 | 0.1 | 0.3 | 0.2 | 0.1 | 0.1 | 0.1 |
Required;
i. Which option will be selected based on expected monetary value (EMV) [3Marks]?
ii. Compute expected value of perfect information. (EVPI) [2 Marks]
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