Twitter, to Save Itself, Must Scale Back World$-$Swallowing AmbitionsBy Farhad ManjooFebruary $10,2016$New York Times For all its influence, Twitter, as a company, is in trouble. Growth has been slowing for a while, and now, according to an earnings report released this week, user growth has halted.Tech investors have not been in a forgiving mood lately for any company, and Jack Dorsey, Twitters co$-$founder and recently reinstated Chief Executive, is unlikely to enjoy much grace.It is time for Twitter to consider a radical change. More than two years ago, the company floated its shares on the New York Stock Exchange. On its first day of trading, investors valued Twitter at nearly $$32$ billion, a price that established a certain set of expectations: that Twitter would keep altering its service to attract mainstream users, and that its ad business would continue to grow at a lightning$-$speed pace.Wall Street has only one template of success for an Internet company: Google and, later, Facebook. By filing for an initial public offering, Twitter was telling the world that it was part of the same club that there was no limit to its business aims, and that it would try to build a money machine that matched the size and importance of its service.However, what if the best path for Twitter, as a service, is for Twitter the company to abandon that dream? What if becoming a $$25$ billion, $$50$ billion or $$100$ billion world$-$swallowing Internet giant is not in the future for Twitter?Perhaps there is more promise in a future as an independent but private company; as a small and sustainable division of some larger tech or media conglomerate; or even as a venture that operates more like a nonprofit foundation.Instead of aiming to be like Facebook, Twitter could form itself on some other measure for success. In other words, Twitter should make clear that there are limits to the scope of its business ambitions, and that it is guided by a philosophical bias for the health of the service over an ambition to grow at any cost.Clarifying Twitters mission would be painful for the people who work at the company. There could be more layoffs if it were to become private. It would also be painful for investors who bought in to the company expecting it to be the next big tech company.But limiting Twitters scope would almost certainly be better for the service. Twitter needs to improve its product: It should have better ways of addressing abuse and harassment, and it should be easier for users to find tweets about topics that interest them. But it is not clear that the solutions to these problems are found in growth. Making Twitter easier for new people to join could in fact worsen the problems of harassment.Twitter, as it is right now, is helpful many people. For me and for lots of people, Twitter has actual functionality to it$,$ and for those people, thats what will keep it around, he said.

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