Question: Two advertisers have the same 0.5% CTR (Click Through Rate) on their ads. Advertiser A bids $10 CPM (Cost Per Thousand Impressions) while Advertiser B
Two advertisers have the same 0.5% CTR (Click Through Rate) on their ads. Advertiser A bids $10 CPM (Cost Per Thousand Impressions) while Advertiser B bids $1.50 CPC (Cost Per Click). Which advertiser will be awarded more impressions from the ad network?
| Advertiser A because CPM bidding is preferred by the ad network | ||
| Advertiser A because its bid is expected to yield higher renenue for the ad network | ||
| Advertiser B because CPC bidding is preferred by the ad network | ||
| Advertiser B because its bid is expected to yield higher revenue for the ad network |
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