Two analytical tools useful in determining whether a company's prices and costs are competitiveSpotify CEO Daniel Ek has employed you as a consultant to assess the company$$s overall situation and recommend a set of actions to further improve the company$$s future prospects and competitive position. Prepare a report to Mr$.$ Ek that includes:

An evaluation of competitive forces in the market for the digital music platform

An assessment of Spotify$$s strengths, weaknesses, opportunities and threats

An identification of the primary components of Spotify$$s value chain, and

A set of action recommendations that Spotify$$s top executive team should initiate in order to sustain the company$$s growth and performance.

Deliverable: Your report should include $46$ pages of recommendations and whatever supporting charts, tables or exhibits you deem useful

The following questions will help in guiding you through the necessary areas of analysis to successfully complete your report $($deliverable$)$ and they ARE NOT to be submitted in the report as the answer to the assignment:

What are the key elements of Spotify$$s strategy? What keeps them competitive compared to other streaming platforms?

How would you describe Spotify$$s business model considering their subscription tiers? What makes it different?

What are the value chain components of Spotify as a streaming music platform and how does the company deliver value?

What does a SWOT analysis reveal about the overall attractiveness of Spotify$$ situation?

How do you characterize Spotify$$s growth strategy? Have they achieved a stronger position?

What recommendations would you make to Daniel Ek to sustain the rate of growth at Spotify?

What recommendations would you make to Gennette to address the strategic issues confronting Macy$$s in $2020?$

This group assignment is worth $15\%$ of your final grade and can only be submitted in groups $($no individual submissions will be allowed$).$are