two diversification processes that Libell & Son can use to expand their business and remain competitive. Keep in mind that diversification does not necessarily need to come from the snack industry. You might find another business that could correlate with the salty snack business.> For companys competitive advantages can come from so many different areas. We think about the business model that Libell & Son utilized. Establishing the family-owned model helped the company to keep business decisions within the family. This was an effective way for the company to keep control of the day-to-day activities as well as grow the business through the right hiring processes. You have gone through the process of identifying offensive and defensive strategies that Libell & Son can use to stay at or above their competitors. Another area for us to be more competitive was to focus on areas of diversification. Through diversifying your business, it gives you an opportunity to open the door to other markets.