Question: Two experienced managers have resisted the introduction of a computerized exponential smoothing system, claiming that there judgmental forecast are much better than any impersonal computer
Two experienced managers have resisted the introduction of a computerized exponential smoothing system, claiming that there judgmental forecast are much better than any impersonal computer could do. Depending on MAD calculations, would you support the managers' opinion?
Week Actual Demand Computer Forecast Judgmental Forecast 1 4,000 4,500 3,900 2 4,200 5,000 3,900 3 4,200 4,500 4,150 4 3,000 3,500 3,100 5 3,800 4,000 4,000 6 5,000 5,000 4,800 7 5,600 5,500 5,200
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