Two publications that both charge $$1,000$ per advertisement don't necessarily result in the same cost per thousand for the business marketing manager.

Your are planning an advertising campaign for your business, and have identified the objectives that it needs to achieve.$$ What is the next step in your advertisement planning process?

Question $4$ options:

Determine the campaign budget

Define the target audience

Determine the media to use

Measure the effectiveness of the campaignQuestion $3$ options:

TrueFalse