Two research articles were assigned with the research chapter, one that compares Mexican and

American Adolescents, and one that compares Chinese, Japanese and American Adolescents.

Items $1$&$2$ below include questions related to these two articles.

Examine the article entitled, "Influences on adolescent brand preferences in the United

States and Mexico" and answer the following questions.

a$.$ Provide an overview of the article.

b$.$ Describe the sample, sample size, and limitations of the sample.

c$.$ What is being compared?

d$.$ What statistical test is used to make this comparison $($Hint: It is a two$-$sample

comparison of means$)?$ What do the p$-$values or significance mean?

e$.$ What are the findings?

f$.$ What are the implications?

g$.$ Discuss how the article helps marketers understand consumers and its relevance.

Examine the article entitled, "A cross$-$cultural exploration of materialism in adolescents"

and answer the following questions.

a$.$ Provide an overview of the article.

b$.$ Describe the sample, sample size, and limitations of the sample.

c$.$ What is being compared?

d$.$ What statistical test is used to make this comparison? What do the p$-$values or

significance mean?

e$.$ What are the findings?

f$.$ What are the implications?

g$.$ Discuss how the article helps marketers understand consumers and its relevance.