Question: Two years ago, Electronic Arts, the second-largest U.S. video game company, ran on promises. Developers pitching a feature for a big game had to produce

Two years ago, Electronic Arts, the
Two years ago, Electronic Arts, the second-largest U.S. video game company, ran on promises. Developers pitching a feature for a big game had to produce a cool video to win approval from the bosses. They were then left alone for months, until it was too late to fix any problems, says lan Milham, one of the company's creative directors. He describes the philosophy as "make a trailer that promises a lot and then don't show anyone until it's perfect." Often it wasn't. Several of EA's biggest 2013 releases, including entries in its SimCity and Battlefield franchises, were so bug-ridden on release that they crashed game servers and were essentially unplayable for days or weeks before they were fixed. EA's sports games have become Internet punch lines, thanks to videos of glitches trapping digital athletes in anatomically impossible positions. 1. This is the gist of an article from Businessweek. After reading it: a. identify and explain the broad problem area b. explain in details how you would proceed further. 2. Find two or more sources with contrasting viewpoints on the same issue related to business. Discuss the main differences between these sources. And don't forget to mention the sources (min 15 lines)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!