Tyler thought of a loyalty program that would integrate the various dining options and takeout business. And he knows that there is a tight balance between offering promotions and benefits with a loyalty program, but it cannot erode profits without gaining sustainable business.

The point$-$of$-$sale system stores a great deal of data from the daily activities of the business. Tyler is aware that the system can process takeout orders as well as advance food orders. He needs to understand the data stored by the system. From this research, the system maintains data on each table with the number of diners, the day and time of their seating, how long they were seated, the total check and the individual items ordered; all the normal data points associated with dining.

What Is Your Advice?

What other data elements do you believe would assist Kimball's to implement a successful

customer loyalty program? Define these data elements and give a rationale for their use.

The best analysis to develop a successful business intelligence strategy is to compile a series of questions. The answers to these questions will provide a foundation to develop the data elements, reporting, and presentation of data to monitor business operations and strategies. What questions can be developed for Tyler to build an effective customer loyalty program?

What data mining techniques or examples could be designed for a business intelligence system at Kimball's?

New Perspectives

What types of strategies can Tyler implement to integrate the social media and advertising programs?

How can Tyler evaluate the effectiveness of their social media and advertising efforts?