Type $2$:

Consumer whose

Type $1$: Consumer who purposefully plans, using superstition strategically as a comfort tool, but can skip with minimal unease.

habitual

Type $3$: superstitions flow naturally, reducing uncertainty but without intentional planning or distress if skipped. ease anxiety; significant distress and impacts decisions.

They think about how they will use their superstition.

Using superstition has become routine for them.

They don't usually think about their superstitions but they know they use them.

Superstition provides them comfort and confidence and reduces stress.

Type $4$:

Consumer who intentionally uses superstitions to skipping causes

Consumer whose ingrained, habitual superstitions provide comfort or anxiety relief; skipping disrupts peace and decision$-$making.