Type of assignment: Case Analysis Length: 2-3 pages Style: Font size 12 pt.; Margins 1 inch (top, bottom, left, right) Antecedents You have applied for a "International Marketing Management Assistant" position at a medium size business. After an initial screening, you are invited to participate in the selection process which includes a "situational test" where you will be asked to state what you would do in a real business scenario. Your answers will be evaluated by a hiring committee and it will help them assess if you have the knowledge, skills, and academic qualifications to carry out the work. Situation The company you are applying to is a medium size company located in Toronto. The company has more than 20 years of experience producing and selling high quality cosmetics, beauty products and fragrances at extremely competitive prices. The company wants to expand its business to Mexico. You are being asked to explain how you would research the Mexican market to assess its potential and attractiveness to expand business. Evaluation Your assignment will be evaluated based on the following criteria: Concepts: (0 - 5 points) You should be able to identify and apply properly at least three key concepts related to the international market research process. Content: (0 - 10 points) You should present the main ideas of your proposal in a logical and consistent way. References: (0 - 5 points) Your proposal should include at least 5 different information sources which should be mentioned at the end of your assignment. Each reference should include author's name; year of publication; title and URL link (if you are using an internet-based content)