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SCENARIO: You are a recent XYZ University graduate with degree in marketing. In the summer between your junior and senior year, you interned with Course Development International (CDI). CDI, a five-year- old German company, has developed and now sells educational software. As a marketing intern, you worked directly for Dave Smith, Director of North American Marketing. You did fairly routine tasks in the office, but your communication skills, analytical abilities, and work ethic caught Smith's attention. He told you to keep in touch during the school year, and you did. In March, he invited you to apply for the position of Marketing Coordinator. You were hired in April and began work right after graduation. You and Dave Smith continued your good relationship, and your responsibilities increased accordingly. In October, four months after you arrived at CDI, Dave announced he was resigning. His wife, a zoologist, had received a fantastic job offer in South Africa, and they were moving there in four weeks. To replace Smith, CDI promoted Bruno Hausmann, Associate Marketing Director in CDI's Berlin headquarters. You soon discover that Hausmann is a much different kind of supervisor than Dave was. For example, he is much more formal with you, asking you to address him as Mr. Hausmann." He is also a stickler for detail and wants everything to be done according to his precise directions. A month after Hausmann arrives, there is a regional trade show for educational software in Dallas, Texas. You have already been to two of these kinds of shows with Dave, and you tell Hausmann this. He is happy to hear it because he would like you to go to this one alone since he is still focused on getting the Marketing Department "in order." You are pleased to accept this responsibility because it will give you an opportunity to prove yourself to him. You take the initiative to prepare everything for the show on your own and leave for Dallas. Upon arriving, you check your email. There is a message from Hausmann with the subject line, "Important. Read Immediately!" You open the email to read a very curtly worded message stating that you have not "outfitted" yourself sufficiently for the trade show-specifically, you have not brought enough promotional packages, demo CDs, or laptops. The email says Hausmann is sending more of each to you via overnight mail. each to you via overnight mail. You are confused, if not stunned. You know you are well-supplied because you brought exactly the same amount of material that you and Dave had used at other shows. You don't see any reason to send anything more, and you compose a quick email back to Hausmann telling him this. You receive the following email in reply: Obviously, you and Mr. Smith had not been reaching enough potential customers at these trade shows, which is why you had sufficient materials. As per my earlier email, I am sending-via overnight mail-an additional number of our promotional packages, demo CDs, and laptops. This expenditure, I'm sure you realize, will cost the company hundreds of dollars, and I expect all of the promotional material to be distributed. You notice Hausmann has copied the President of the North American office on this erhail YOUR TASKS: 1. PLAN YOUR MESSAGE identify your goal; what is it you want Hausmann to know and DO? analyze your audience; what do you know about Hausmann that might tell you his goals, needs, values in regard to work, in general, and his new position, in BE expenditure, I'm sure you realize, will cost the company hundreds of dollars, and I expect all of the promotional material to be distributed. You notice Hausmann has copied the President of the North American office on this email. YOUR TASKS: . 1. PLAN YOUR MESSAGE identify your goal; what is it you want Hausmann to know and DO? analyze your audience; what do you know about Hausmann that might tell you his goals, needs, values in regard to work, in general, and his new position, in particular how he will respond when he gets your message . 2. DEVELOP YOUR IDEAS design your message to Hausmann. Consider what he wants to hear first, and what approach (tone, content) would give you the greatest chance of meeting your goal, and what you will say in your message? 3. STRUCTURE YOUR MESSAGE Skip several spaces then type your actual message (follow the email format) to Hausmann, one that will ensure that you reach your goal AND appeal to Hausmann