Question: Tyson, an engineer at Walter Carson Inc., is heading a team that is developing a new product. The team has determined the direction the company

Tyson, an engineer at Walter Carson Inc., is heading a team that is developing a new product. The team has determined the direction the company will take when developing the new product. It has also discussed various ideas for this new product. The team is now trying to determine if these ideas fit into the new product strategy. Tysons team evaluates whether or not the ideas will meet ROI requirements. In the context of the new product development (NPD) process, Tysons team is in the ________ stage. test marketing product development Business analysis idea generation idea screening

test marketing
product development
Business analysis
idea generation
idea screening

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