Question: Tyson, an engineer at Walter Carson Inc., is heading a team that is developing a new product. The team has determined the direction the company

Tyson, an engineer at Walter Carson Inc., is heading a team that is developing a new product. The team has determined the direction the company will take when developing the new product. It has also discussed various ideas for this new product. The team is now trying to determine if these ideas fit Into the new product strategy. Tyson's team evaluates whether or not the ideas will meet ROI requirements. In the context of the new product development

(

NPD

)

process, Tyson's team is in the stage.

Multiple Choice

test marketing

product development

idea screening

idea generation

Business analysis

Tyson, an engineer at Walter Carson Inc., is heading a team

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