Question: U . S . - based Fran Wilson Creative Cosmetics attributes its success in Japan to a top - quality product, effective advertising, and a
USbased Fran Wilson Creative Cosmetics attributes its success in Japan to a topquality product, effective advertising, and a novel
strategy, in which it uses Japanese distributors to reach beauty salons rather than department stores.
Multiple Choice
licensing
franchising
joint venture
direct investment
indirect export
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