Question: U . S . consumers value the quality, taste, and exoticism of coffee grown in Africa. A firm in Kenya selling coffee in the United

U.S. consumers value the quality, taste, and exoticism of coffee grown in Africa. A firm in Kenya selling coffee in the United States would benefit because of what concept?
a. negative country-of-origin effect
b. nonequity mode of entry
c. liability of foreignness
d. positive country-of-origin effect
U.S. consumers value the quality, taste, and exoticism of coffee grown

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