Question: ? _ _ _ _ u s e b o t h i n t e r n a l a n d e x

?____usebothinternalandexternalinformationsourcestoprovideastructureformonitoringtheeffectivenessofmarketingactivitiesandstrategies.
Marketingsegmentationstrategies
Balancedscorecardmethods
Marketingmetrics
Salesforcestrategies

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