Uber Eats Canada

Take Home Operations Exercise

Please review the exercise below and prepare a presentation to discuss your approach. You

should plan for a ~$50$ min working session where we$$ll go over your deck and also do Q&A$.$ The purpose of this exercise is to give you a sense of the type of problem you$$ll likely be tackling on

this team and help us understand $$how$$ you will deliver results in this role. Suggested format is an Excel model accompanied by a slide presentation $($PowerPoint$,$ Google Slides$).$ Please aim for $8-10$ slides of content $($this limit does not include a title page, appendix, etc.$).$ Please email the slide deck and excel model $24$ hours in advance for pre$-$read

In addition to the questions below, please prepare $1$ slide of your ice$-$breaker introduction about yourself.

$$ Below is a map of a Canadian Uber Eats city $-$ Eatsville, Ontario $-$ divided into equally sized squares. The entire city spans roughly $25$ km by $25$ km$.$

$$ Each square contains a number representing the daily orders delivered to that area. The numbers represent a typical Tuesday in January, $2024.$

$$ Based on this information please answer the following with as much detail as possible.

$$ Feel free to make any assumptions, as long as they are reasonable and you state them

clearly $($category growth, city demographics, etc.$)$

$$ You may use publicly available sources to inform and support assumptions and analysis.

$$ Have fun with it$!12345$A B C D E

$1000$

$40004000$

$20002000$

$10001000$

$5005005002000$

$10001000$

$250250$

$250250250250250$

$2504000$

$2000$

$250$

$4000$How to read this: In section E$5,$ there are an average of $4000$ orders a day on a Tuesday in January $2024$

$1.$ How many orders would you expect to be completed in Eatsville in $2024?(3-4$ slides$)$

$2.$ How would you devise the plan to have enough delivery people to complete the trips shown above? $(1-2$ slides$)$

How many delivery people would you need $6$ months from now $($typical Tuesday in July $2024)$ and $12$ months from now $($typical Tuesday in December $2024)?$

$3.$ Eatsville is a highly competitive market and your goal is to ensure that the operational metrics of the restaurants on Uber Eats are above target? $(2-3$ slides$)$

$1.$ How would you evaluate & measure the operational performance of restaurants in Eatsville? What are the KPIs that would reflect the operational performance?

$2.$ Which tactics would you use to improve the performance?

$3.$ Pick one tactic and explain how you would operationalize it $($including a project plan$)$

$4.$ Eatsville is a highly competitive market and your goal is to ensure Uber Eats has the #$1$ Eater penetration and retention in the city. $(1$ slide$)$

a$.$ What is your strategy to improve Eater acquisition and retention?