Question: Uber Segmentation Uber uses multi-segment type of segmentation and accordingly, targets several customer segments with different levels of service. The ride-hailing giant offers economy services
Uber Segmentation
Uber uses multi-segment type of segmentation and accordingly, targets several customer segments with different levels of service. The ride-hailing giant offers economy services such as Uber X, Uber XI and Uber Pool for cost-conscious customers. At the same time, Uber PREMIUM consisting of fleet of stylish vehicles is available for customers who dont mind to pay more. This multi-segment approach is used across all geographic locations--Uber wants the segmentation approaches to be the same. Based on the below--which combination of segmentation approaches is Uber executing? (Remember you are always focused on the primary segmentation initially)
| demographic segmentation and psychographic segmentation | ||
| benefit segmentation and psychographic segmentation | ||
| volume segmentation and benefit segmentation | ||
| psychographic segmentation and volume segmentation |
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
