uestion $1(5$ points$)$

Saved

Advertising objective $-$ A generic communication task to be accomplished with a specific target audience during a specific period of time.

Question $1$ options:

True

False

Question $2(5$ points$)$

Saved

Franchise $-$ A non$-$contractual association between a manufacturer, wholesaler, or service organization $($a franchisor$)$ and independent businesspeople $($franchisees$)$ who buy the right to own and operate one or more units in the franchise system.

Question $2$ options:

True

False

Question $3(5$ points$)$

Saved

Showrooming $-$ The shopping practice of coming into retail store showrooms to check out merchandise and prices but instead buying from an online$-$only rival, sometimes while in the store.

Question $3$ options:

True

False

Question $4(5$ points$)$

Saved

Omni$-$channel retailing $-$ Creating a seamless single$-$channel buying experience that integrates in$-$store, online, and mobile shopping.

Question $4$ options:

True

False

Question $5(5$ points$)$

Saved

Direct and digital marketing $-$ Engaging directly with randomly targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships.

Question $5$ options:

True

False