uestion $41(1$ point$)$

$\_\_\_\_\_$ involves aggregating prospective buyers into groups that have common needs and respond similarly to marketing programs.

Question $41$ options:

Market aggregation

Psychographics

Market segmentation

Undifferentiated marketing

Question $42(1$ point$)$

The concept of market segmentation and targeting are fundamental to modern marketing.

Question $42$ options:

True

False