Question: Uestion 5 1 ( 2 points ) Listen To be effective, the process of market segmentation must meet which of the following very basic requirements?
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To be effective, the process of market segmentation must meet which of the following very basic requirements?
lifestyles.
markets.
The market segment must have measurable purchasing power and size.
Marketers must be ready to sell the entire market as it discovers the company
The firm must avoid focusing on nonvariables such as profitability and volume
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