uestion Completion Status: 'Delivery by drone will allow Amazon to add value in the way that going into a shop and being helped by assistants adds value. It's allowing Amazon to not just level the playing theid, but to create one of its own and disconnect itself from rivals who will be unable to keep up! Some critics argue that customers will never feel they so urgently need to have, say, a certain book, within thirty minutes to justify a drone service, but Amazon sees airborne delivery as being economic enough that everyday sundries will be arriving by drone. Paul Misener, Amazon's vice president of global innovation policy and communications, says: "If a customer runs out of coffee or toothpaste, two-day shipping may not be the right choice. We're developing shipping options so they can choose what works best for them. The company imagines scenarios such as having forgotten to bring a Football or Badminton Racket to a picnic and ordering one to be delivered by air, or running out of milk and deciding it is easier to use Prime Air than go to the supermarket. Questions have also been asked about the security of drones packed with potentially high value goods, which could prove tempting targets for the criminally inclined. Amazon doesn't believe this will be an issue, pointing out delivery trucks, which carry far more products than a single drone can, are not routinely victims of crime. Whether the economics stack up or not, and Amazon clearly believes they do, how drones will work in the existing aviation environment is the biggest challenge to their development 'Integration is the number one, two and three biggest problem for drones', says a member of the Royal Aeronautical Society's unmanned aerial vehicle group. "Think of them like bikes on the road. It would be lovely to have cycle lanes everywhere but it's just not practical, they have to fit in with the cars and lorries! Perhaps more difficult will be working out Integration is the number one, two and three biggest problem for drones' The internet retailer is confident it can overcome such worries, but there is a host of other factors to consider. Weather is one: wind and rain can have a huge impact on such small aircraft, making them hard to fly. Range is another: although the drones' current range of ten miles is expected to increase, Amazon would need to massively expand its distribution network to hit the target of deliveries within thirty minutes. Physically getting the packages into customers' hands also raises questions. These problems are all to be solved, but with Amazon's might behind the project, there's a good chance solutions can be found. Source: Alan Tovey, 'Can Amazon's drones deliver the Back to the Future world?, The Telegraph, 31 July 2016. Telegraph Media Group United Activate Windows Go to Settings to activate W Answer all 3 Questions : R-1 Can we call Amazon's idea of delivering products by drone as Blue Ocean Strategy? Explain why? 2 Marks 2 Marks *** TXA Q6 Q-2 What are the possible challenges which Amazon may face? 2 Marks Q-3 How can Amazon overcome the challenges it may face? Suggest solutions. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). B E I 0 Arial Paragraph 14px SAMSUNG