UFit Fitness Gym Advert 2016 "There's better things to be stuck behind than the car in front." 

 

• What were the objectives of the advertisement (from the brand's perspective)?
• Who was the intended audience?
• Why did the brand choose a controversial approach?
• Is the advertisement effective?
• How would you improve the advertisement?
• Based on the trade press article, how did the controversy affect consumers and the brand?