Question: . Ufone 10:36 AM @ 77% Back ETSIM - Final Project Brief.docx what are the hit and miss points in terms of a PR campaign,

. Ufone 10:36 AM @ 77% Back ETSIM - Final Project

. Ufone 10:36 AM @ 77% Back ETSIM - Final Project Brief.docx what are the hit and miss points in terms of a PR campaign, collaboration with an influencers/celebrity, content, creative, community management, etc. Campaign Name Campaign Brand Campaign Appeal (Rational, Emotional, Social etc.) Campaign History (In Pakistan & Worldwide) Campaign Objectives Campaign Duration Digital Demographics, Psychographics & Interests Social Media Profile Stats (Facebook, Instagram, Youtube, Twitter) Instagram Analysis - Instagram Account Statistics - Most Engaged Post of the campaign - Highlighting Weaknesses (Instagram) Website Analysis (Total Visits, Avg. Visit Duration, Pages per Visit, Bounce Rate, Traffic by Countries, Website Traffic Sources) Highlighting Weaknesses (Website Page Loading Speed, SSL Certificates, Responsive) Facebook Analysis (Total Page Likes, Content Medium, Content Type, Number of Campaign Posts) - Most engaged post of the campaign - Highlighting Weaknesses (Facebook) Cross Promotion Analysis (Influencer Marketing) Competitor Analysis (Social Media Presence, USP, Website Visits, Content Frequency, Creative Execution Overview) Campaign Content & Creative Execution (Facebook, Instagram, Website, Twitter, Youtube) Sources Campaign Choices: Pakistan Super League 2021 - Match Dikhao Zellbury - Real Fashion Real Prices Mountain Dew - #Yaar Hain TouPaar Hain

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