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Question 3 (40 Marks) READ THE FOLLOWING CASE STUDY AND ANSWER THE QUESTIONS THAT FOLLOW Johnson & Johnson Healthcare Industry Johnson & Johnson is one of the leading firms in the Drug Manufacturers - Major. Over the years Johnson & Johnson has redefined the ways of doing business in Healthcare. Johnson & Johnson is listed at New York Stock Exchange (NYSE) and have a market cap 363.63B USD. Johnson & Johnson deals with a wide variety of external factors, considering the extent of its operations in the global consumer goods market. However, as shown in this Five Forces analysis, such external factors lead to variations in the intensities of the five forces impacting the business. By analysing all the five competitive forces Johnson & Johnson's strategists can gain a complete picture of what impacts the profitability of the organization in Drug Manufacturers - Major industry. They can identify game changing trends early on and can swiftly respond to exploit the emerging opportunity. By understanding the Porter Five Forces in great detail Johnson & Johnson 's managers can shape those forces in their favor Porter Five Forces is a holistic strategy framework that took strategic decision away from just analysing the present competition. Porter Five Forces focuses on - how Johnson & Johnson can build a sustainable competitive advantage in Drug Manufacturers - Major industry. Managers at Johnson & Johnson can use Porter Five Forces to develop a strategic position within Drug Manufacturers - Major industry. 3.1. Explain how top executives of Johnson & Johnson could utilise Porter's Five Forces Model to aid the firm in strategic planning in the Healthcare Industry (20 Marks). 3.2 Health and Beauty worldwide is considered to be the essential in anyone's lives. "A healthy body is a healthy mind. Health contributes to the overall well-being in terms of mind, social behaviour and physique, whereas beauty refers to the attractive look and personality of anyone. Of the many competitors it has, Johnson & Johnson worries most about Colgate-Palmolive and Procter & Gamble when it comes to health and beauty. Why do you think this is? Prepare and explain a Competitive Profile Matrix (CPM) that includes Johnson & Johnson, Colgate- Palmolive and Procter & Gamble (20 Marks)