Under Armour$$s Strategy in $2019$: Its Struggle to Revive North American Sales and ProfitabilityThis freshly revised case should generate considerable student interest and provoke a lively, interesting class discussion of the apparent interruption in the company$$s rapid climb to prominence in the intensely competitive sports and fitness apparel industry. How much further can the company grow now? Is the push toward broader product lines to appeal to different segments for sports and fitness apparel sustainable, or will the declining growth in demand for the company$$s core products in North America continue to be a drag on earnings and stock price appreciation? What moves must CEO Kevin Plank make to get the company back on track? What, if any, further changes in strategy are needed at Under Armour?Before beginning this exercise, you will need to read the Under Armour case.What are the key elements of Under Armour$$s strategy?Select $$yes$$ for those statements below that are accurate and choose $$no$$ for those that are not.a$.$ Grow the Brand House store base in North America, primarily in the United States.$($Click to select$)$b$.$ Open additional Brand House stores outside of North America $($Australia$/$New Zealand, Asia, and Europe$).($Click to select$)$c$.$ Increase awareness of the Under Armour brand and apparel line via showrooms and e$-$commerce marketing channels.$($Click to select$)$d$.$ Cautiously grow global awareness of the Under Armour brand name and strengthening the appeal of Under Armour products worldwide.$($Click to select$)$e$.$ Using generic fabrics produced by third parties $($fabric manufacturers$)$ developed in collaboration with the company's product development team to sell at factory stores.$($Click to select$)$f$.$ Provide a distinctive in$-$store shopping experience, complemented with strong ties to fitness instructors and fitness establishments, local athletes and fitness$-$conscious people, and various community$-$based athletic and fitness events.$($Click to select$)$g$.$ Incorporate next$-$generation fabrics and technologies in the company's products to strengthen consumer association of the Under Armour brand with technically$-$advanced apparel products and enable Under Armour to differentiate its product offering and command higher prices for its apparel products compared to the prices of rival brands of performance$-$based athletic apparel.$($Click to select$)$h$.$ Focus on expanding their distribution facilities domestically.$($Click to select$)$i$.$ Use showrooms as a means of introducing the Under Armour brand and culture to a community, developing relationships with fitness instructors and fitness enthusiasts, and hosting community$-$related fitness events, all as precursors for a future opening of a new Under Armour Brand House retail store in that region.$($Click to select$)$