Under Armour's Strategy in 2016--How Big a Factor Can the Company Become in the $250 Billion Global Market for Sports Apparel and Footwear?

Please follow the Seven-Step Guidelines to do the case analysis.

Strategic Analysis Report The strategic analysis report will require submission of a written report on a case to be assigned from the textbook containing the following:

Identifying the companys vision, mission, objectives and values (Chapter 2) Evaluating the companys external environment (Chapter 3) Evaluating a companys resources, capabilities and competitiveness (Chapter 4) Assessing all functional areas of the company such as marketing, operations, management of human and other resources, and financial ratio analysis. Problem Analysis: Identifying all major and minor problems of the company. Selecting a major problem and formulating alternative strategies to solve the problem Selecting the best alternative and developing an implementation plan to execute the strategy. The implementation plan must answer the questions such as Who will do What, When and How? The report will be about 15 to 20 pages long