Question: Under normal circumstances, consumers will generally choose a brand that ________. (Pick ONE). has the lowest perceived cost of acquisition. has the highest perceived value.

Under normal circumstances, consumers will generally choose a brand that ________. (Pick ONE).

has the lowest perceived cost of acquisition.

has the highest perceived value.

is the most accessible, i.e., can be purchased most conveniently.

that comes in the most attractive package

can be delivered directly to their homes or bought on the internet.

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