Under the FTC (Federal Trade Commission)the government enforces laws regarding false advertisements. These advertisements are designed to

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Under the FTC (Federal Trade Commission)the government enforces laws regarding false advertisements. These advertisements are designed to persuade the public to action. Why are these studied in mass media laws?

Advertising takes place using different types of media.
Language and communication fall under mass media.
False advertisements are censored.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 18, 2024 09:33 PM

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Under the FTC (Federal Trade Commission)the government enforces laws regarding false advertisements. These advertisements are designed to

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Studying false advertisements in mass media laws is crucial for several reasons 1 Media Influence Mass media including television radio print and digital platforms have a significant impact on public ... View the full answer

International Marketing And Export Management

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