Question: Underlying Causes 2 Please answer the following short answer questions. 1. Why did McDonald's fail to maintain its competitive positioning and success under the reign

Underlying Causes 2 Please answer the following

Underlying Causes 2 Please answer the following short answer questions. 1. Why did McDonald's fail to maintain its competitive positioning and success under the reign of CEO Don Thompson? 2. What key deficiencies did CEO Cantalupo identify as the main causes behind McDonald's poor performance during the late 1990s and early 2000s? 3. What proved to be the biggest success for the firm under James Cantalupo in 2003? 4. Why did McDonald's elect to revamp its outlets, despite the very high financial costs? 5. Why did McDonald's begin exploring new business model concepts outside of its traditional market? 1. Based on its current positioning in the market and the many constraints in place, what steps would you suggest McDonald's take in order to reclaim a leadership position in the industry

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