Understand strategic management and understand the details of the firm you selected, it's time to begin evaluating

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Question:

Understand strategic management and understand the details of the firm you selected, it's time to begin evaluating how the firm is doing today and what actions the firm can or should take to improve in the future.

Question:

What are the external trends Macy's should consider moving forward? Think about one or two important external trends to discuss. How do they impact the firm now and in the future?