Understanding Differences Between Retailer Types

This activity is important because marketers should understand the various types of physical retail store formats.

Dylan$$s principles of marketing professor, Dr$.$ Fox, suggests that the best way to understand differences between retail formats is to come up with representative examples of each type. To help achieve this, she has given out a fun class assignment. Before the next class meets, each team of students must take a group picture in front of a retail store that corresponds to one of five randomly assigned physical retailer categories. Dylan$$s team rapidly compiles a list of all retailers in the immediate vicinity. Now, the team is trying to determine which of those retailers match the assigned categories and which ones do not fit into any of the assigned categories.

The goal of this exercise is to assist Dylan and his team by sorting each retailer into one of the five categories.

Read the description of the consumer shopping scenario and then match it to the utility type that the marketspace creates for the consumer.