Understanding Differences Between Retailer Types This activity is important because marketers should understand the various types of physical retail store formats. Dylans principles of marketing professor, Dr. Fox, suggests that the best way to understand differences between retail formats is to come up with representative examples of each type. To help achieve this, she has given out a fun class assignment. Before the next class meets, each team of students must take a group picture in front of a retail store that corresponds to one of five randomly assigned physical retailer categories. Dylans team rapidly compiles a list of all retailers in the immediate vicinity. Now, the team is trying to determine which of those retailers match the assigned categories and which ones do not fit into any of the assigned categories. The goal of this exercise is to assist Dylan and his team by sorting each retailer into one of the five categories. For each retail store example, select the category that best represents its store format. 1. Wal-Mart Full-Line and Specialty Discount Stores 2. TJ Maxx Full-Line and Specialty Discount Stores 3. Target Full-Line and Specialty Discount Stores 4. Kay Jewelers Full-Line and Specialty Discount Stores 5. Best Buy Full-Line and Specialty Discount Stores 6. H&M (Click to select) 7. Toys-R-Us Full-Line and Specialty Discount Stores 8. Costco (Click to select) 9. Bed, Bath, and Beyond (Click to select) 10. Dollar General (Click to select) 11. JCPenney (Click to select) 12. Sheetz (Click to select) 13. Kohl's (Click to select) 14. Kroger (Click to select)