Understanding perception is signtifeant for matketers because perception Limits exposure to stimuli through selective exposure, which is the active seeking and avoldance of stimuli Helps us understand our surroundings, Including people and objects, and involves both coznitive and psychological processes Is the minimum amount of stimulation that can be picked up by any of our senses is when a consumer consciously or unconsclously filters stlmull for relevance What tends to occur during the sensory adaptation phase of the parceptlon process that can pose aproblem for maiketers? [ consumers expertence a decreased sensttwity after prolonged exposure to stimull and stop peying attention. [ customers are distracted by technology and dont notice new stimull, 0 customers may interpret the stimull negatively based on the schemata they already hold. Q Consumers no longer recognize a brand when it changes its look and feel. Which of the following best descelbes the importance of sensory maricting? Shocking ads do work, but often by eliciting responses of surprise, interest, and compassion. It aims to use sensory stimull to trigger emotional impulses that will win over objective reasoning. Qut lets retallers know if the colors they use in their stores influence consumer purchases. - Visual attention accounts for about 80 percent of human perception. What addidional benefit do heat meps provide marleting organlzations? They examine the stages of the perceptual process. They look at the mechanisms underlying exposure and how they are used in marketing. They pay attention to how consumers react to sensory stimuli, -10 They help ascertain what attracts and distracts viewer attention on the organizational website