Understanding the mind of the consumer is important when developing a marketing strategy. In particular, consumers are aggressively moving to "ad avoidance" actions in order to shield themselves from marketing messages. Television customers using the "cord" have various tools at their disposal in order to accomplish this. Describe a personal example of ad avoidance and what electronic tool you used.

Describe a similar example of where you actively sought out a television ad and why it did not meet your "avoidance" action. How would describe your attitudes in both of these scenarios?