Unit $1$ DB: Evaluating AdvertisingUnit $1$ DB: Evaluating Advertising

Overview:

It is estimated that the typical consumer sees over $5,000$ ads daily. This is mainly due to online and digital ads on Google, Amazon & social media platforms, and the more $$traditional$$ medium of Television. Advertising is generally based on capturing attention, generating interest & influencing a purchase decision.

Five yellow stars with faces ranging from left $($sad$)$ to right $($happy$).$

You are being asked to share your opinions as a consumer of this conversation. Below are five ads for insurance companies that are frequently played on TV$.$ The links to the ads are listed under the Unit $1$ DB links. Watch all five ads, and you will analyze one for this discussion.

Allstate, Geico, Farmers, State Farm, and NJM

Share Your Review:

The advertising process is intended to capture attention, interest & ultimately, drive sales. The auto insurance industry is one of the most competitive industries in the US$,$ with billions spent on consumer advertising. Competition is fierce, and you can see it directly by watching the ads and their approaches.

Questions:

For this week$$s conversations:

Pick one of the ads above, give it a $1-5$ star rating $(1=$ awful and $5=$ excellent$),$ and explain why you rated it the way you did.

From your perspective as a potential customer, how well did the ad capture your attention and generate your interest & would it influence you to purchase?

What do you think the company sponsoring the ad was trying to do from a business perspective?

Now, once you have written a review of that ad$,$ compare and contrast all of the ads.

How do the approaches differ?

What makes each one memorable?

Which do you think is most effective?