Unit 1!During the first week, we will introduce ourselves to one another and set the foundation for the rest of this project-based course through some basic (and yet, essential) concepts. While the SOSTAC model quiz is of low point value, please do not assume that this means the topic is unimportant! At the conclusion of this course your ability to understand the SOSTAC model is evidence of your understanding of strategic thinking and planning. Use this first unit to familiarize yourselves with the topic, and each subsequent week to gain specific knowledge and experience to enable you to put this type of planning into action.

In this unit, students will:

Recognize the major components of a digital marketing strategy

Describe how and why to use digital marketing for multiple goals within larger marketing and/or media strategy

Review of the elements of the SOSTAC Planning System to prepare for Digital Marketing Plan creation

Unit 2!The second unit of this class will run for three weeks (weeks 2-4 of class) and focuses on the Situation Analysis of the SOSTAC method. Students will form teams and begin working on a course project that lasts the duration of the next 7 weeks of this course.

In this unit, students will:

.Explore the relationship between the connected consumer and the world of digital marketing

.Recognize the stages of the buyer's journey

.Generate a Consumer Persona and Consumer Journey Map

.Review the strategies and outcomes of a corporate digital presence through an audit

.Describe the strengths and weakness of competitors and substitutes

.Illustrate the unique selling point (USP) of a brand or product

Unit 3!covering the 5th and 6th weeks of class, centers on Objectives, Strategies, and Tactics of the SOSTAC method.

students will:

Recognize the differences between Objectives, Strategies & Tactics

Identify key objectives of digital marketing

Identify key traits, differences, and advantages of essential digital media channels

Select the appropriate digital marketing tool(s) based on the business need

Explainthe role of content in driving the buyer's journey

Question:

Think about the content and topics from each week, and answer this simple question:

Read the above information and answer the following question

WHY DID I ASK YOU TO WATCH THE TED TALK VIDEO ( HOW I HACKED ONLINE DATING) AND WHAT DOES IT HAVE TO DO WITH DIGITAL MARKETING?