Unit Concepts for Case Analysis $($this will vary by case$)$

Case analysis can take you in many directions, but remember that you are focusing on the unit concepts as outlined in the textbook chapters, Unit Learning Outcomes $($ULOs$),$ and the topics covered in your discussions and unit assignments. Be sure to conduct research and cite credible sources using an APA format.

Each case should conduct an analysis based on the relevant units. Like any type of consulting, case analysis is built off of a set of initial analyses which includes environmental analysis and a SWOT analysis.

For the Critical Analysis, your problem statements, opportunity statements, alternatives, and pros and cons should focus on the units as indicated below. Note you should be focusing on marketing strategy issues.

Case #$1$ will focus on the concepts and terms in Units $1-4.$

Case #$2$ will focus on the concepts and terms in Units $4-8.$

For example, in Case #$1$ you will focus on the concepts and terms in Units $1-4.$ One such example is in Unit $1,$ ULO $3$: Evaluate business models to understand how businesses create value for customers. Your case may require an analysis of alternative business models. This should include an analysis of the current business model as well as other feasible business models used by competitors, in other industries, or emerging trends. Each business model alternative will have pros and cons. Other relevant concepts should include using the concepts outlined in the unit assignments as appropriate.