Unit Economics: Pay Per Sale Campaigns For all three traffic sources, we ran a test targeting...

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Unit Economics: Pay Per Sale Campaigns For all three traffic sources, we ran a test targeting two different CPAS to understand volume at each. If you only have the budget to keep one traffic source at the increased level, which traffic source should keep the increased CPA? Traffic Source 1 Control: 2 Weeks Test: 2 Weeks Traffic Source 2 Control: 2 Weeks Test: 2 Weeks Traffic Source 3 Control: 2 Weeks Test: 2 Weeks Clicks 7000 90000 Clicks 8,000 15,000 Clicks 5,500 7,000 Cost $16,000.00 $32,500.00 Cost $12,000.00 $23,750.00 Cost $12,800.00 $21,000.00 Sales 400 650 Sales 300 475 Sales 320 420 Revenue $16,000.00 $25,000.00 Revenue $13,000.00 $18,500.00 Revenue $13,500.00 $17,000.00 Unit Economics: Pay Per Sale Campaigns For all three traffic sources, we ran a test targeting two different CPAS to understand volume at each. If you only have the budget to keep one traffic source at the increased level, which traffic source should keep the increased CPA? Traffic Source 1 Control: 2 Weeks Test: 2 Weeks Traffic Source 2 Control: 2 Weeks Test: 2 Weeks Traffic Source 3 Control: 2 Weeks Test: 2 Weeks Clicks 7000 90000 Clicks 8,000 15,000 Clicks 5,500 7,000 Cost $16,000.00 $32,500.00 Cost $12,000.00 $23,750.00 Cost $12,800.00 $21,000.00 Sales 400 650 Sales 300 475 Sales 320 420 Revenue $16,000.00 $25,000.00 Revenue $13,000.00 $18,500.00 Revenue $13,500.00 $17,000.00

Answer rating: 100% (QA)

To determine which traffic source should keep the increased CPA we need to calculate the CPA for eac... View the full answer