UNIT GROUP CASES Side Launch Note that there are 2 parts to our unit exercises. The first row is for group work. The second row (Critical Incidents is for individual work). Unit 1 & 2 side launch group case week There is concern at Side Launch that, as a small brewery, the recall of their Wheat Beer may have a more significant impact on their performance than if they were one of the larger breweries. Garnett Pratt has called to ask your assessment of how the issue was handled and what impact, if any, it may have on a competitive assessment of their company. Unit 1-2 Critical Incident INDIVIDUAL submission Prepare a 1/2 page to one page (double or single space) explanation of why tourist would choose to visit your home city in India? Invoke (use) marketing concepts to explain what marketing initiatives that your city might use. When using sources that are not your own, you must cite them. Unit 3 - 4 side launch Continuing GROUP case Side Launch is not sure they are meeting the needs of their customers with their current retailing options. They are concemed that different segments of the population may have different expectations but they are not sure. The management team has asked you for help to better understand the challenges some of their customers may face when purchasing their products and suggest research options for them to develop a better understanding of the customers they serve and the partnerships they should cultivate. Unit 3-4 Critical Incident INDIVIDUAL submission Prepare a 1/2 page to 3/4 page (double or single space) explanation and you must use marketing concepts. Choose a store that you frequently visit in Canada. Why do you shop there? Invoke ideas such as branding, Michael Porter's 4 ps of marketing - price, place, promotion and product, for example. Ideas that are not yours must be indicated in proper APA formatted citation(s) Unit 5-6 Side Launch Continuing GROUP Case The management team at Side Launch just recently participated in a planning retreat looking at the future sustainability of their business. During the session Lily Findlay posed a question about product planning which got everyone thinking about managing products and innovation along a planned product lifecycle. She has asked you to provide your assessment of their current position to the management team. Unit 5-6 Critical Incident INDIVIDUAL submission UNIT GROUP CASES Side Launch Note that there are 2 parts to our unit exercises. The first row is for group work. The second row (Critical Incidents is for individual work). Unit 1 & 2 side launch group case week There is concern at Side Launch that, as a small brewery, the recall of their Wheat Beer may have a more significant impact on their performance than if they were one of the larger breweries. Garnett Pratt has called to ask your assessment of how the issue was handled and what impact, if any, it may have on a competitive assessment of their company. Unit 1-2 Critical Incident INDIVIDUAL submission Prepare a 1/2 page to one page (double or single space) explanation of why tourist would choose to visit your home city in India? Invoke (use) marketing concepts to explain what marketing initiatives that your city might use. When using sources that are not your own, you must cite them. Unit 3 - 4 side launch Continuing GROUP case Side Launch is not sure they are meeting the needs of their customers with their current retailing options. They are concemed that different segments of the population may have different expectations but they are not sure. The management team has asked you for help to better understand the challenges some of their customers may face when purchasing their products and suggest research options for them to develop a better understanding of the customers they serve and the partnerships they should cultivate. Unit 3-4 Critical Incident INDIVIDUAL submission Prepare a 1/2 page to 3/4 page (double or single space) explanation and you must use marketing concepts. Choose a store that you frequently visit in Canada. Why do you shop there? Invoke ideas such as branding, Michael Porter's 4 ps of marketing - price, place, promotion and product, for example. Ideas that are not yours must be indicated in proper APA formatted citation(s) Unit 5-6 Side Launch Continuing GROUP Case The management team at Side Launch just recently participated in a planning retreat looking at the future sustainability of their business. During the session Lily Findlay posed a question about product planning which got everyone thinking about managing products and innovation along a planned product lifecycle. She has asked you to provide your assessment of their current position to the management team. Unit 5-6 Critical Incident INDIVIDUAL submission