Question: Unit III Case Study - LEGO Case Study For this unit, review the Marketing Spotlight: LEGO case study in Chapter 5 of your textbook. This

Unit III Case Study - LEGO Case Study

For this unit, review the Marketing Spotlight: LEGO case study in Chapter 5 of your textbook. This assignment will be comprised of two parts; one part will ask you to respond to questions, and the other will require you to complete a case analysis.

Part 1

- Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.

- How does LEGO manage to constantly reinvent its business?

- What role did marketing research play in LEGOs market success?

- What differentiates LEGO from its competitors? Is LEGOs competitive advantage sustainable?

- Review any potential ethical implications with LEGO. How are they aligning with good ethical practices?

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