Question: UNIT-3 Q. No. Marks 5. 10 Customization is key in light of the statement, explain how customers seek to invest in meaningful relations with their

UNIT-3 Q. No. Marks 5. 10 Customization is key"

UNIT-3 Q. No. Marks 5. 10 Customization is key" in light of the statement, explain how customers seek to invest in meaningful relations with their sellers. Use examples from the wedding industry . OR Illustrate the difference between B2B customer management strategies and B2C strategies . Do you agree/disagree to the need of such differentiation? Illustrate using suitable examples. 6

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