United Kindom in the case study and, using a PESTEL analysis, identify the most important factors from this region. Remember to include the references of the data and relevant information that you decide to mention. Also, remember to include some academic definition of the PESTEL Analysis and why is so relevant for analyzing the macroenvironment.

. PESTEL Analysis (450 words aprox.)

CASE STUDY 1: THE MEDITERRANEAN GASTROPUB Juleshing Onder fure 535 LIEP DALIT "Eating out is one of the most popular leisure activities among Europeans, resulting in a booming restaurant and food service industry. Food services, also known as catering services, refer to all services for out-of- home consumption of food and drink, including restaurants, cafs, bars, takeaway, food delivery, contract catering, cafeterias and other food vendors. The consumer foodservice market in Western Europe was valued at 427 billion euros in 2016 and the Eastern European market at 45.6 billion euros." (Statista, 2022) Before the pandemic of Covid-19, in 2018, France (161.466), Italy (155.875), Germany (136.091), the United Kingdom (88.841), and Spain (77.657) were the Top 5 countries in number of enterprises in the restaurants and mobile food service activities industry in the European Union (EU-28). (Statista, 2021) A young entrepreneur wants to start a new business in one of these countries: France, Italy, Germany, the United Kingdom, or Spain. His passion for Mediterranean food makes him willing to open a new restaurant. He is thinking to open a restaurant based on a "gastropub" style. According to the Cambridge Dictionary, A gastropub is "a bar where high-quality food is served" (Cambridge Dictionary, 2022) About the concrete location of his new business, he does not have it clear yet, it could be any city with more than 500.000 inhabitants. He has an investment capital of 200.000 euros, so he is planning to open a restaurant will have a capacity of 30-40 clients. The investment will include all the necessary expenses for the first 6 months (rental of the premises, renovation, and decoration, hiring of personnel, payment to suppliers, elaboration of the menu, marketing expenses, etc.) Even when this young entrepreneur has been living in Europe for the last two years, there is still a lot of things that he does not about these countries, so an analysis of the Business Environment (Macroenvironment and Microenvironment) needs to be conducted, in order to establish if this is a good idea and in which country should he pursue his dream