Unlike restaurants afines did not have much existing infrastructure to carry them through a global pandemic...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Unlike restaurants afines did not have much existing infrastructure to carry them through a global pandemic Airlines profit based on the tickets they book, and if nobody is willing to fly, airlines can't just pivot to a "take-out" travel option. After the pandemic hit, airlines were faced with a crucial ultimatum: find an innovative solution or suffer catastrophic losses. Delta Airlines one of the oldest and largest airlines in the country, decided to tackle the change head-on and immediately started working on a change management plan. According to the Harvard Business Review. Delta began by interviewing past clients and identifying why its customers were reluctant to fly. Delta had implemented a number of new sanitation and safety features that could protect passengers against COVID-19. Including improving airflow in the cabins and requiring face masks. However, customers were still shying away from air travel. From its client interviews. Delta determined that clients were afraid of being seated next to strangers, even if those strangers were wearing face masks. Though it cost in the short term, Delta made the decision to stop selling tickets for middle seats so that there would always be space between passengers. As a result, Delta had 9% fewer seats to sell than their competitors, but, even so, Delta's revenue was "12% higher than the average of American, United and Southwest combined." Delta structured changes to its operations around what would make customers more comfortable and ultimately found that customers were willing to pay for some extra peace of mind. Implementing the change was made easier by quick and effective communication across all levels of operation. Flight attendants, gate staffers and corporate communications professionals were given the tools they needed to communicate the company's safety plan to prospective passengers and execute the new seating rules. As the immediate changes took effect and began yielding results. Delta worked on making the changes more efficient and seamless, refining its process every step of the way. How did delta airlines adapt to the catastrophic event of Covid19? Which elements of MCKINSEY'S 7S Model has delta airlines focused on? What would you have done to adapt better to the catastrophic change? Unlike restaurants afines did not have much existing infrastructure to carry them through a global pandemic Airlines profit based on the tickets they book, and if nobody is willing to fly, airlines can't just pivot to a "take-out" travel option. After the pandemic hit, airlines were faced with a crucial ultimatum: find an innovative solution or suffer catastrophic losses. Delta Airlines one of the oldest and largest airlines in the country, decided to tackle the change head-on and immediately started working on a change management plan. According to the Harvard Business Review. Delta began by interviewing past clients and identifying why its customers were reluctant to fly. Delta had implemented a number of new sanitation and safety features that could protect passengers against COVID-19. Including improving airflow in the cabins and requiring face masks. However, customers were still shying away from air travel. From its client interviews. Delta determined that clients were afraid of being seated next to strangers, even if those strangers were wearing face masks. Though it cost in the short term, Delta made the decision to stop selling tickets for middle seats so that there would always be space between passengers. As a result, Delta had 9% fewer seats to sell than their competitors, but, even so, Delta's revenue was "12% higher than the average of American, United and Southwest combined." Delta structured changes to its operations around what would make customers more comfortable and ultimately found that customers were willing to pay for some extra peace of mind. Implementing the change was made easier by quick and effective communication across all levels of operation. Flight attendants, gate staffers and corporate communications professionals were given the tools they needed to communicate the company's safety plan to prospective passengers and execute the new seating rules. As the immediate changes took effect and began yielding results. Delta worked on making the changes more efficient and seamless, refining its process every step of the way. How did delta airlines adapt to the catastrophic event of Covid19? Which elements of MCKINSEY'S 7S Model has delta airlines focused on? What would you have done to adapt better to the catastrophic change?
Expert Answer:
Answer rating: 100% (QA)
Delta Airlines adapted to the catastrophic event of Covid19 by implementing a change management plan that focused on customer comfort and safety Delta ... View the full answer
Related Book For
Foundations of Financial Management
ISBN: 978-1259194078
15th edition
Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen
Posted Date:
Students also viewed these general management questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Managing Scope Changes Case Study Scope changes on a project can occur regardless of how well the project is planned or executed. Scope changes can be the result of something that was omitted during...
-
Read the case study "Southwest Airlines," found in Part 2 of your textbook. Review the "Guide to Case Analysis" found on pp. CA1 - CA11 of your textbook. (This guide follows the last case in the...
-
Pretty much any real object takes up space. This can cause confusion when asking, for instance, what is the r position of a car? Do we mean the front end of the car? The back end? Somewhere in...
-
To determine current attitudes about prayers in public schools, a survey was conducted in 4 Virginia counties. The following table gives the attitudes of 200 parents from Craig County, 150 parents...
-
The variance and standard deviation are measures of center. In Exercises 1518, determine whether the statement is true or false. If the statement is false, rewrite it as a true statement.
-
The multiple testing problem states that as more hypothesis tests are performed, small P-values become ___________________ meaningful. In Exercises 3 and 4, fill in each blank with the appropriate...
-
Emrich Processing is a small custom stainless steel parts processor. Customers send new and used stainless steel parts to Emrich for cleaning in various acid baths to remove small imperfections or...
-
Write Kaggle python coding for the following : - Create a new dataframe called "startups_gulf" that contains only the following columns: city_x, org_name, investment_type, investor_count,...
-
A wood beam reinforced by an aluminum channel section is shown in the figure. The beam has a cross section of dimensions 150 mm by 250 mm, and the channel has a uniform thickness of 6 mm. If the...
-
Now that operations for outdoor clinics and TEAM events are running smoothly, Suzie thinks of another area for business expansion. She notices that a few clinic participants wear multiuse (MU)...
-
10. A 0.270 kg ball has a radius of 1.35 cm. It is spinning about an axis that runs through the center of the ball. If the angular velocity of the spinning ball is 10.4 rad/s clockwise, what is the...
-
Below provides details for a company's prepaid rent account is below for the current year. Beginning balance was $10,000 The prepaid rent account increased by $83,733 during the year The prepaid rent...
-
what extent do cultural narratives and moral panics contribute to the construction of societal fears surrounding specific types of deviance ?
-
Describe evolutionary and revolutionary organizational change. Then, explain the role of change management in relation to evolutionary and revolutionary change.
-
4. (30 points) In lecture, we've mentioned how the lower and upper Darboux sums 'bound' possible Riemann sums. In this problem, let's make that statement more rigorous. (a) Let f : [a,b] R be a...
-
John Paul is a resident Australian taxpayer, and works as a consultant cardiologist in the public hospital system. He receives an annual salary package of $290 000. John Paul has no partner and two...
-
Given the table below, about how much force does the rocket engine exert on the 4.0 kg payload? Distance traveled with rocket engine firing (m) Payload final velocity (m/s) 500 320 490 310 1020 450...
-
Discuss how an underwriting syndicate decreases risk for each underwriter and at the same time facilitates the distribution process.
-
Identify whether each of the following items increases or decreases cash flow: Increase in accounts receivable Decrease in prepaid expenses Increase in notes payable Increase in inventory...
-
Why is secondary trading in the security markets important?
-
What actions are required of internal auditors who suspect fraud? What responsibility do internal auditors owe to the public in the event they encounter fraud in high places in their organization?
-
What would be your response to the statement that internal auditing organizations should include only CPAs or people with accounting experience?
-
To which person or persons in an organization should the director of internal auditing be responsible?
Study smarter with the SolutionInn App