Question: until 7 p . m . each day. Approximately 2 0 0 0 trade show attendees will visit your booth. While 4 , 0 0
until pm each day. Approximately trade show attendees will visit your booth. While people will attend the show during the week, only are within your target market. Past data on this show reveals that roughly of the attendees visit a majority of the booths. Of those that stop by your booth, are within your target market. your booth staff will average minutes talking with each of the target contacts with whom they interact. Exhibiting at this show will ultimately generate new sales. You require an additional square feet for private spaces, storage, etc. Assume that the averages regarding trade shows across all industries and product types apply in this situation. Your formula is as follows:
Attendance Product Interest AIF Show Hours Salesperson Rate Minimum Booth Size
How much will it cost the firm to construct the required booth?
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