Question: until 7 p . m . each day. Approximately 2 0 0 0 trade show attendees will visit your booth. While 4 , 0 0

until 7 p.m. each day. Approximately 2000 trade show attendees will visit your booth. While 4,000 people will attend the show during the week, only 3000 are within your target market. Past data on this show reveals that roughly 25% of the attendees visit a majority of the booths. Of those that stop by your booth, 1800 are within your target market. your booth staff will average 12 minutes talking with each of the 1500 target contacts with whom they interact. Exhibiting at this show will ultimately generate 75 new sales. You require an additional 85 square feet for private spaces, storage, etc. Assume that the averages regarding trade shows across all industries and product types apply in this situation. Your formula is as follows:
(Attendance * Product Interest %* AIF *50)/(Show Hours * Salesperson Rate)= Minimum Booth Size
How much will it cost the firm to construct the required booth?
 until 7 p.m. each day. Approximately 2000 trade show attendees will

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