Untitled - Note File Edit Format View Simmons Publishers has decided to analyze the attitudes of readers toward its newspaper, The Good Day. The publishers want researchers to collect data that is original and specifically collected for their newspaper. The researchers organize an informal interview session in which six to ten people are brought together in a room with a moderator to discuss topics surrounding the newspaper. The researchers also discuss topics related to the newspaper with individuals in a free-flowing conversation. Simmons Publishers also needs detailed information on marketing opportunities for its newspaper. Simons decides to use which are detailed individual interviews where researchers can discuss topics with an individual at length in a free-flowing conversation in order to discover information that may help address their research. Select one: A. in-depth interviews B. Secondary data C. quantitative research D. internal data Andrea is working on some research and she has come across some data that is easily tagged and stored. It is Select one: A. structured data B. observational data C. experimental data D. primary data The challenge for marketers with big data is Select one: A. Converting structured data into unstructured forms to allow for analysis 8. Finding adequate sources of data C. To ensure that each of the 4 Vs is adequately reflected in the data D. Which pieces of data are relevant and what patterns emerge as useful 4. Which of the following is true of the different type of surveys? A. Personal survey is a less costly method of conducting a survey. B. Telephone Interviews are an easy way to conduct surveys. C. Mail surveys are a costly way to collect responses. D. Mail surveys are usually biased and have low response rates. the Colt 100% Windows (CRL Type here to search n 6 ) A004 ENG